AgriTrack: tracking farmer demand for agrovet products in Kenya

John Muthee from AgNexus shares the AgriTrack tool, which collects monthly data on farmer spending from agrovet dealers. Discover how AgriTrack helps manufacturers, vendors, and other supply chain actors make better decisions relating to marketing, pricing, packaging, and supply of agrovet products.

Recorded 27 July 2021 as part of the Livestock Data for Decisions (LD4D) Summer Sessions series.

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