AgriTrack: tracking farmer demand for agrovet products in Kenya

John Muthee from AgNexus shares the AgriTrack tool, which collects monthly data on farmer spending from agrovet dealers. Discover how AgriTrack helps manufacturers, vendors, and other supply chain actors make better decisions relating to marketing, pricing, packaging, and supply of agrovet products.

Recorded 27 July 2021 as part of the Livestock Data for Decisions (LD4D) Summer Sessions series.

More information

• AgriTrack™ is an ongoing countrywide research project that tracks what farmers in Kenya are spending on agricultural inputs.
• Livestock Data Summer Sessions 2021